If you have ever paid for leads, you have been sold to by people like me before. So before you read anything else on this page, here is what I actually think, in my own words.
Nobody has a lead problem
I built this for real estate agencies, and that is still where our experience is deepest. But the thing I kept finding had nothing to do with property. I sat with owners who were convinced they needed more enquiries. Almost none of them did. They had enquiries from March sitting in a spreadsheet. They had leads assigned to someone who was out on a visit and would not look at his phone until seven. They had people who filled a form at two in the afternoon and got a call at half past six, by which time three competitors had already called and the person had stopped answering unknown numbers.
None of that is a marketing problem, and none of it is specific to property. A dental clinic loses a patient enquiry exactly the way an agency loses a buyer. You cannot fix it by spending more with Meta. You fix it by making sure that the moment somebody raises their hand, a specific human being knows about it and calls them — and that if that human is busy, someone else does.
That is a plumbing problem. So I built the plumbing, and then I built the campaigns to feed it, in that order, because the other order does not work.
What I promise the businesses we work with
Three things, and I would rather lose the business than break them. Ask me to put them in the contract, because I will.
- Your leads are yours alone. The standard practice in this industry is to sell the same enquiry to four businesses in the same postcode and let you fight over a customer who is now furious. We do not do this. Not at a discount, not for volume, not ever.
- Your data is yours, including on the day you leave. Every lead, note and call log exports to a CSV you download yourself, without asking me, without a notice period. A vendor who holds your database hostage is telling you what they think of their own product.
- I will tell you when I cannot help. If I look at your pipeline and conclude that better campaigns will not fix it, I will say so and tell you what would — even when what you need is not something I sell.
What I owe the people who fill in your forms
This part matters to me and it rarely gets said out loud. Every lead in this system is a person — a family trying to buy a home, a parent booking a consultation, someone who finally decided to sort out their knee.
They gave you a phone number because they wanted to hear from you — once, from a person who knows what they are talking about, at a reasonable hour. They did not consent to being called by six companies for a fortnight. So the software is built to stop that: enquiries are deduplicated so two of your people never call the same person, a request to stop is a hard block across every channel rather than a note somebody might read, and the follow-up sequence is designed to end rather than to grind on until they block the number.
If the people who contact you are treated well, they answer the phone. Decency and conversion happen to point in the same direction here, which is convenient, but it is not why I did it that way.
What we are not
We are not a marketplace and we are not a lead broker. I am not going to promise you a number of closures, because no one who says that can control whether your team picks up the phone on a Sunday. I am not going to tell you we are the biggest, because we are not, and you can check. And if you are the first clinic or coaching centre we work with, I will say so rather than imply a track record I do not have.
We are a small team in Bengaluru that runs advertising and writes software, and believes those are the same job. If that is what you are looking for, the demo above is the real product. Press the buttons, then talk to me.