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  <description>Real estate lead generation, CRM and follow-up, for people who sell property in India.</description>
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   <title>Speed to lead: why the first five minutes decide the sale</title>
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   <description>The gap between a form submission and the first phone call is where most Indian property enquiries die. Here is what actually happens in those minutes, and how to close the gap.</description>
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   <pubDate>Fri, 10 Jul 2026 00:00:00 +0000</pubDate>
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   <title>Meta Lead Ads: the webhook versus the CSV download</title>
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   <description>Downloading a CSV from Meta once a day is the single most expensive habit in Indian real estate marketing. A webhook costs nothing and changes the economics of the whole funnel.</description>
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   <pubDate>Fri, 10 Jul 2026 00:00:00 +0000</pubDate>
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   <title>The arithmetic of shared leads</title>
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   <description>When a lead vendor sells the same enquiry to four agencies, your close rate does not fall by a quarter. It falls much further, and the reason is worth understanding before you buy again.</description>
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   <pubDate>Fri, 10 Jul 2026 00:00:00 +0000</pubDate>
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   <title>WhatsApp follow-up for property agents: what to send and when</title>
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   <description>Brochure, price list, visit confirmation. Three templates, a cadence that respects the buyer, and the compliance rules Indian agents keep getting wrong.</description>
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   <pubDate>Fri, 10 Jul 2026 00:00:00 +0000</pubDate>
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   <title>Lead scoring without the machine learning</title>
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   <description>You do not need a model. You need four signals, honestly weighted. How to build a scoring rule your agents will actually trust and follow.</description>
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   <pubDate>Fri, 10 Jul 2026 00:00:00 +0000</pubDate>
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